7 Jun, 2016
Brijlal & Co. Ltd, the Fiji distributors of Italian sports brand DIADORA, have opened their second DIADORA branded store in Fiji. The store is located in Main St, Nadi. The newly-opened store is fitted to international standards and has Diadora’s range of shoes, sportswear, watches, accessories and more on display.
The first store opened in December 2014 in MHCC, Suva.
Brijlal & Diadora
Brijlal secured the distributorship for Diadora in 2014 which resulted in the opening of Fiji’s first Diadora-branded store in MHCC, Suva. With a good market response from customers, the range of Diadora products was increased. Plans were put in place by Brijlal to open additional stores to give the Diadora brand greater exposure in the Fiji market. This culminated in the opening of Diadora store in Nadi earlier this week. A third Diadora store will open later this year.
Brijlal has so far invested a substantial sum into its Diadora venture and will be looking at increasing this as new Diadora stores are opened.