15 Dec, 2014
Having secured DIADORA’s distributorship for Fiji, Brijlal & Co. Ltd has opened Fiji’s first DIADORA branded store in MHCC, Suva.
Founded in 1948, Diadora is an Italian athletic footwear, sportswear and sporting goods manufacturer. It has grown over the years to become one of the top sports brands in the world and its products are available globally. With a strong heritage and patented technologies, Diadora’s products provide comfort and deliver excellent performance. But at the same time, they stay committed to providing exceptional value for the customer with their attractive pricing.
Brijlal & Diadora
The process of bringing Diadora to Fiji started early this year and included overseas meetings, product range mapping and store layout planning, design and fitout. The newly-opened store is fitted to international standards and has Diadora’s range of shoes, sports clothing, accessories and more on display. This is Brijlal’s first venture into sporting goods and plans are in place to open additional stores throughout Fiji. Brijlal has so far invested a substantial sum into this venture and will be looking at increasing this as new stores are opened.